ABOUT THE STRIP
"arch." is about the life of architect Archibald and his daily struggle with his office colleagues, employees, clients, contractors, civil servants, consultants, architecture critics and other people involved in the building industry.
Archibald runs an architecture office with his partner and engineer, Gerald. While Archibald is a visionary and a romantic dreamer with a tendency to idealistic and egocentric behavior, Gerald is the rational one who keeps his feet on the ground.
In their office also work, among many others, an exploited intern named Ralph, a narrow-minded IT-specialist named John and a weird Asian cardboard model builder named Mr. Shan.
Archibald is married to Charlotte, a succesful lawyer who quit her job to help Archibald clean up his administrative mess. They have two children: Archie, his six-year-old son who wants to be the best architect in the world and Charly, a smart-mouthed ten-year-old daughter with a strong dislike for everything regarding art.
1. Promote architecture to a wide audience.
2. Enhance the discussion on architecture.
3. Use humor as a design thinking tool.